To apply, you'll choose from two creative briefs. Pick ONE BRIEF ONLY to complete as part of your application. Choose the one that excites you most and use it to show us how you think.
Create one idea that helps two groups who would not normally trust or understand each other find meaningful common ground, and care about each other afterwards.
LEARN MOREDevelop one bold, novel, big idea that puts the brand of your choice at the epicentre of culture by making them the driver of a cultural identity that people actively want to participate in.
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